We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.
We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.
This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.
The Marketing minor provides students in Game Development and Entrepreneurship or Networking and IT Security with training in the topics of consumer behaviour, marketing research, advertising, promotions, and strategy formulation in a dynamic marketing environment. The curriculum is designed to complement their technical program and prepare students with the latest skills and perspectives essential for careers in marketing, sales, product/brand management in technology based industries.
The Bachelor of Information Technology degree with a minor in Marketing requires a minimum of 18 credit hours in marketing courses. Students must complete three marketing core courses and a minimum of three marketing elective courses. Students must also maintain a 2.0 GPA (C average on a 4.3 scale) in their minor courses.
Students can apply to have a minor added to their program in the winter semester of their second year in the program. Admission is competitive and based on performance in the program as well as previous business courses. Students must have a minimum 2.3 GPA (C+ average on a 4.3 scale) to be considered as well as at least a C+ average in Marketing in the Information Technology Sector. Students will be notified by their academic advisor if they are accepted into their desired minor program.